World Boxing, the new international federation established to keep boxing at the heart of the Olympic Movement, has agreed its first commercial partnership with Sting, one of the world’s leading manufacturers and suppliers of premium boxing kit and equipment.
The exclusive, four-year sponsorship deal means Sting will become World Boxing’s Official Competition Equipment Supplier and provide all the gloves, protective clothing, handwraps and training equipment used by boxers during tournaments including the World Boxing Cup series and the U19 and elite World Boxing Championships.
The agreement, which was formally signed at World Boxing’s inaugural Congress in Frankfurt (24-25 November 2023), will also see Sting provide expertise and advice on the development of competition equipment and contribite to the work of World Boxing’s Sport and Competition Committee. As part of this, both parties have also committed to explore the use of Artificial Intellgience (AI) in the development of intelligent kit for fitness.
World Boxing’s Secretary General, Simon Toulson, said: “Signing our first commerical partnership with one of the world’s top suppliers of premium boxing equipment is extremely positive for World Boxing. It shows that leading boxing brands like Sting share our values and principles and want to be associated with World Boxing as they believe in what we are trying to achieve for the sport and everyone connected with it.
“This will significantly enhance the quality and prestige of our competitions and is great news for all of the boxers using Sting equipment in World Boxing tournaments in the coming years, as they know they will be competing with top quality products and equipment.”
Amir Anis, Managing Director, Sting International, added: “It is great for Sting to be World Boxing’s first commercial partner and we are very excited to agree this four-year sponsorship deal that will ensure boxers competing at World Boxing events will have access to the safest and best equipment which will enable them to perform at their best and achieve their full potential.”
World Boxing was launched in April 2023 and aims to ensure that boxing remains at the heart of the Olympic movement. It will seek recognition from the International Olympic Committee (IOC) and plans to work constructively and collaboratively to develop a pathway that will preserve boxing’s ongoing place on the Olympic competition programme at Los Angeles 2028 and beyond. It currently has 27 members representing all of the continents that compete in international boxing.
Sting is a supplier of premium boxing equipment for Olympic boxers, professionals and fitness participants. Products include gloves, protective equipment, coaching products, accessories and punch bags which use the best materials, the latest design techniques and the most skilled craftsmen to create items of unrivalled quality. Sting was the official kit supplier for boxing to the 2016 Rio Olympic Games and has supply agreements with numerous leading National Federations including Australia, England, Germany, Scotland, USA and GB Boxing.