World Boxing has secured a long-term exclusive agreement with Exceed Boxing to manage and monetise its events and commercial rights.
From the owners of Sportworx, Exceed Boxing is a global leading event management and commercialisation company dedicated to transforming the landscape of Olympic-style boxing.
Under the agreement, it will have exclusive access to the sale and licensing of World Boxing’s commercial rights including its competitions, broadcasting rights, sponsorship, ticketing, merchandising and gaming.
World Boxing and Exceed Boxing have established a model in which profits from the sale of media rights, sponsorships, ticket sales, and merchandise will contribute to the financial growth of both the International Federation and its member National Federations.
World Boxing will retain exclusive rights for the sale of some specific assets including Global Sponsorship, Website Sponsorship, Merchandise Sponsorship and Social Impact Sponsorship.
It is World Boxing’s third major commercial partnership and follows agreements with merchandise and equipment provider, Sting, and sporting apparel and footwear supplier, Nike Boxing.
The President of World Boxing, Boris van der Vorst, said: “This is a very important agreement for World Boxing that will positively impact the financial sustainability of the organisation and significantly enhance the work we are doing to secure recognition from the IOC.
“The decision by Exceed Boxing to make this investment in World Boxing is a sign of the confidence they have in our organisation, our plans for the sport and the benefits we can deliver by ensuring that boxing remains at the heart of the Olympic Movement.”
Danny Menken, co-founder of Exceed Boxing, commented: “At Exceed Boxing, our mission is to revolutionize the sport by delivering world-class boxing experiences to boxers and fans around the globe. Through our long term partnership with World Boxing, we are committed to elevating the sport’s commercial success while keeping the passion of the fans and the integrity of the athletes at the core of everything we do. This collaboration marks a new era for Olympic-style boxing—one that prioritizes innovation, accessibility, and global growth”
World Boxing Vice President and President of Boxing Canada, Ryan O’Shea, who played a significant role in securing the deal, added: “I have no doubt that this agreement is a major milestone in the evolution and development of World Boxing.
“Throughout the process of negotiating this agreement, Exceed Boxing, has demonstrated that they are aligned with the vision and values of World Boxing, understand the huge potential that exists within our sport and are committed to working with us to ensure that boxing continues to be a central part of the Olympic Games.”
World Boxing was launched in April 2023 and is committed to ensuring that boxing remains at the heart of the Olympic movement.
On 7 May 2024, it held its first formal meeting with the IOC which signalled the start of collaboration aimed at establishing a pathway for boxing to remain in the Olympic Games.
On 26 September 2024, World Boxing announced that it had set-up an Olympic Commission, chaired by the President of the National Olympic Committee of Kazakhstan, Gennadiy Golovkin, to support and assist the process of developing a pathway to ensuring that boxing is restored to the Games.