World Boxing has signed an exclusive agreement with global Nike licensee, Athlete Performance Solutions, for it to supply Nike Boxing sporting apparel and footwear to the International Federation.
The long-term deal will see Nike Boxing provide all of the clothing and footwear worn by officials on the field-of-play at competitions and create a collection of co-branded apparel and products for sale to consumers.
The President of Athlete Performance Solutions, Eddie Brown, said: “This is a milestone moment for our company. We are thrilled to partner with World Boxing at such a pivotal time in the sport’s history.
“This relationship will allow us to work closely with athletes, teams and coaches to create products which maximise the performance of boxers. We look forward to collaborating with World Boxing in their effort to ensure the stability and longevity of the sport of boxing on the international stage, where the incredible athletes in this sport truly belong.”
World Boxing’s Secretary General, Simon Toulson, added: “To secure an agreement with such a highly regarded brand is a major coup for World Boxing, and the sport of boxing, as it shows that globally admired organisations want to work with us and share our values and vision for the future of the sport.
“This agreement will deliver significant benefits for World Boxing. It is a major endorsement of the massive progress we have made and a sign that World Boxing is continuing to go from strength-to-strength.”
The agreement with Nike Boxing is the second major commercial partnership secured by World Boxing in less than 12 months. In November 2023 it announced an exclusive, four-year sponsorship deal with the equipment manufacturer, Sting, to provide all the gloves, protective clothing, handwraps and training equipment used by boxers at World Boxing tournaments and competitions.
World Boxing was launched in April 2023 with the aim of ensuring boxing remains at the heart of the Olympic Movement. It held its first meeting with the International Olympic Committee (IOC) in May 2024 and plans to work constructively and collaboratively with all boxing stakeholders to develop a pathway that will preserve boxing’s ongoing place on the Olympic competition programme at Los Angeles 2028 and beyond.
Athlete Performance Solutions is a global footwear and apparel licensee of Nike Inc., marketing, distributing, and selling Nike’s pinnacle, performance footwear, competition apparel, and word mark apparel for several sports. Athlete Performance Solutions, has operated as a global licensee for Nike Boxing for over 15 years, actively engages with athletes, federations, and retailers in the sport of boxing around the world.